Google Discovery Ads Are Now Available Globally

A single campaign covers the search giant's Discover feed, Gmail and YouTube

google discovery ads
Deckers teamed up with digital agency Jellyfish on the 2019 holiday season campaign for the Ugg brand on Google Discovery. Google

Google Discovery ads, initially introduced at Google Marketing Live last May, were finally—and quietly—rolled out to all advertisers worldwide last month after an extended testing period that had been expected to come to a close at the end of 2019. David Cohen is editor of Adweek's Social Pro Daily.