Google Completes Rollout of Interest-Based Advertising

AdWords will be able to target customers based on Web behavior


Google launched interest-based advertising back in 2009, which allowed advertisers to target consumers based on their Web behaviorsregardless of the content of the site they're currently on—and has been slowly introducing the capability to groups of advertisers over the past two years. Now, Google has announced that it’s making interest-based ads available to all of its AdWords advertisers.

On its official blog, Google explained that its AdWords system looks at the types of pages a user visits, including how recently and frequently they’ve visited, and then associates the user’s browser with relevant interest categories.

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