Earlier this year, Google rocked the online advertising world by announcing it won’t support third-party cookies in its dominant Chrome web browser starting in 2022, in a move that will disable the core mechanisms of ad targeting.
News of the policy update sparked anxiety across the entire ad-tech ecosystem given that Google Chrome accounts for more than half of all installed web browsers, according to W3C statistics, and brings its stance in line with counterparts
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in