Google Chrome Will Throttle 'Resource-Heavy Ads'

Web browser’s Better Ads Standards update will take place in August

Earlier this year, Google rocked the online advertising world by announcing it won’t support third-party cookies in its dominant Chrome web browser starting in 2022, in a move that will disable the core mechanisms of ad targeting.  

News of the policy update sparked anxiety across the entire ad-tech ecosystem given that Google Chrome accounts for more than half of all installed web browsers, according to W3C statistics, and brings its stance in line with counterparts

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