Google Chrome Takes Aim at Intrusive Video Ads

Product manager Jason James said in a blog post) Wednesday that the Coalition for Better Ads, which was created by ad trade associations to develop the Better Ads Standards, revealed a new set of standards for ads that are shown while people consume video content.

The Coalition for Better Ads polled 45,000 consumers worldwide and concluded that they found three specific ad experiences to be particularly disruptive while watching video content that was less than eight minutes long.

The first type was long, non-skippable preroll ads or groups of ads that are longer than 31 seconds, appear before videos and cannot be skipped within the first five seconds.

The second type was midroll ads of any duration, as they interrupt the viewer’s experience.

And the third type was image or text ads that appear on top of a video that is being watched, and are...