Why On Earth Is Google Chrome Dropping H.264?

Yesterday Google Chrome announced that they would drop H.264 support. We ask a few questions and look at the possibilities of why they would do something so rash.

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

The world of the web is all in a tizzy since it was announced yesterday that Google’s Chrome would drop support for the H.264 video codec within the next couple of months. Why in the world they would do this is not exactly clear at this time, but I think it’s interesting to look at the different possibilities and to ask a few questions about why Chrome would do something so rash.

If you hadn’t heard the news yet, Chrome product manager Mike Jazayeri announced yesterday on The Chromium Blog that:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in