Google Banking on Product Listings

New Google Shopping to launch in fall

Marketers may have become too accustomed to marketing their wares on Google for free. Time to snap out of it.

The company announced Thursday that it will be transitioning product listings to a commercial model so that by the fall brands and retailers will be required to pay to play. Best Buy, Buy.com, Vistaprint and Channel Intelligence are among Google Shopping's launch partners.

“This move in part was done because we believe that when we have a commercial relationship with merchants we will be able to receive higher quality information in the form of what products they’re selling, what prices those products are listed for, what is actually in stock and other critical information,” said Sameer Samat, vp of product management for Google Shopping.

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