Good founder Ben Goldhirsh shocked media types and set in motion a slew of terrible headline puns (“Bad! Major Editorial Layoffs Hit Good”) when the company laid off the majority of its editorial staff with very little explanation last June. Yet after a quiet summer, Goldhirsh and Good are looking to make a comeback as the company makes a dramatic leap from a traditional media company to a community platform.
Good.is, as the new platform is called, is less a change in mission for Goldhirsh and Good than it is a change of the means.
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