Going Viral Is All About Tapping Into Human Emotion

Research indicates that people share content that inspire certain emotions -- especially when it makes them happy.

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emotions

A great deal of emphasis is placed on share metrics, like retweets and likes. But how often do marketers target the thing that motivates people the most? Playing to the emotions of readers could allow marketers to tap into a more reliable sharing trigger. Which emotions should you target? According to Buffer blog contributor Courtney Seiter, there are quite a few.

Research from the University of Glasgow’s Institute of Neuroscience and Psychology has identified four basic emotions: happy, sad, afraid/surprised and angry/disgusted.

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