GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising

Swaps scandalous for cute

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A cuddly puppy is a tried-and-true subject for Super Bowl ads. It worked for Budweiser last year, and Doritos enlisted canines in its 2012 campaign. This year, GoDaddy has cast a nine-week old Golden Retriever to star in its upcoming ad during the game.

The puppy will star with Danica Patrick, who also appeared in the brand's '14 campaign. This year marks GoDaddy's 11th year as a Super Bowl advertiser, and it's the 14th Big Game spot to star Patrick.

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