GNC May Sue Fox Over Yanked Super Bowl Ad

[Target Marketing editor’s note: Super Bowl ads can be pivotal in rebranding and other marketing campaigns. The NFL having the power to pull an ad may cause marketers to rethink placing ads.]

GNC, the vitamin and supplement retailer, is preparing to pursue legal action against Fox Broadcasting, claiming that it suffered “significant economic and reputational damages, lost opportunities, and consequential damages” because the network rejected the brand’s first-ever Super Bowl ad after initially clearing it. According to reports, the network sold GNC a 30-second spot during the game and “induced GNC to spend millions” on producing and developing the ad.

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