Glossier’s Second Retail Store May Be Its Most Instagram-Friendly One Yet

The growing trend of digitally native brands opening stores with strong visual elements meant for Instagram continues with Glossier’s second retail location. The store, located on Melrose Place in Los Angeles, includes a pink floor, pink shelf space, messages on mirrors with the familiar “you look good” slogan and a space called the “Glossier Canyon.” There, consumers can enter a room that looks like the Antelope Canyon in Arizona and hear nature sounds—and of course take a photo, as the room comes fully equipped with a mirror.