Glamour's Newsstand Woes

Condé Nast hopes that a notorious cover girl can rescue sales

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Facing a big drop in sales, Condé Nast’s Glamour magazine has had a rough start to the year, says Women’s Wear Daily. According to data from the Audit Bureau of Circulations Rapid Report, the magazine has fallen 17 percent in newsstand sales through the first four months of 2011—which means a loss of about $1.5 million. It’s especially bad news for Condé since Glamour is usually its best selling title on the newsstand.

Glamour editor Cindi Lieve said that the drop in sales is “no secret” and that her editorial team is “1,000 percent focused on it,” having had a big off-site meeting to discuss the problem.



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