Give Productive Feedback to Creatives
Whether you are working with a large agency, an in-house department or freelancers, great creative is a team effort. To get the best creative, you have to give solid, constructive feedback.
The following tips are based on my more than 25 years of experience as an in-house, agency and “free agent” copywriter, as well as an informal e-mail survey of direct marketing colleagues who both give and receive creative feedback. Many thanks to those who participated.
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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