Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign

McCann takes a deadpan look at tech's gender gap


It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against female coders. 

For its latest campaign, the nonprofit advocacy group Girls Who Code tackles this issue with satirical, delightfully deadpan humor. The new work, from McCann in New York, features young girls sardonically explaining how their boobs, their periods, their long eyelashes and more get in the way of their coding. 

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