Girl-Power Toy Brand GoldieBlox Has Created a Virtual Summer Camp for Science and Art

Brand leaders say the demand for educational content has grown rapidly amid quarantine

Paleontologist Myria Perez leads one of GoldieBlox's STEM-themed "campisodes." GoldieBlox

GoldieBlox, the toy company known for empowering young girls and battling the Beastie Boys, is launching a virtual summer camp that will introduce kids to the female tech elite and give them space to experiment.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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