Giphy Wants Brands to Advertise in Private Messages

CEO Alex Chung says it will give them the chance to 'be part of a conversation'

"If you have a search engine for messaging, then you have an ad platform for messaging," Chung said at the Brandweek: Challenger Brands summit. Sean T. Smith for Adweek

Alex Chung thinks online advertising “totally sucks.”

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.