Giphy Usage Continues to Grow During Coronavirus Pandemic

The top-viewed GIFs in April highlighted positivity and ways to express love

The NFL Draft drove a 260% jump in views of NFL GIFs compared with April 2019 Giphy

People continued to turn to GIFs to close the gaps caused by social distancing, as Giphy reported that usage of its GIF discovery platform was up 13% in April 2020 compared with March and up 65% versus February.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.