Giphy Is Serving Up 1 Billion GIFs a Day, but Is It Making Any Money?

It's official.

GIFs are slowly but surely taking over the world. Today, Giphy announced in a lengthy blog post that it's delivering more than 1 billion of them every day and that viewers spend more than two hours watching the endlessly looping video daily.

The site also revealed it has 100 million daily users, putting its size on par with Instagram's 2-month-old Stories feature. Meanwhile, Snapchat counts 150 million daily users, while Twitter reportedly has 140 million daily users.

Giphy's new stats are up from the 50 million monthly users the company claimed in August 2015, according to a New York Times article.