Gigya finds Facebook still controls social logins in Q4

Though other social networks are gaining steam in the social login realm, Gigya found that Facebook still holds 51 percent of all social logins, a slight majority over all other sites combined. While other social networks saw gains in consumer brands and travel, Facebook increased its stance as the leading social login in Europe.

Here’s a breakdown of Facebook’s rank:

  • For mobile devices, Facebook holds a whopping 63 percent of mobile logins, though it dropped 3 percent from Q3 of 2013;
  • Facebook still dominates eCommerce with 76 percent of social logins;
  • In Media and Publishing, Facebook held steady from Q3 with 45 percent of logins;
  • Facebook holds logins for Consumer Brands at 66 percent;
  • In Travel and Hospitality, Facebook gained 9 percent from Q3, taking 59 percent of social logins; and
  • Education became Facebook’s biggest vertical with 79 percent of social logins, a 7 percent increase from Q3.
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