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It’s like high school all over again. Only this time, popularity pays.
A doting Twitter following now comes with perks, thanks to Klout, a website that analyzes and rates the influence of tweeters. The site tallies 35 variables, including retweets, responses, Facebook likes, and click-throughs to produce an influence score. (Incidentally, no one but Justin Bieber has hit 100, the top score.)
Quantifying one’s Internet popularity has real world corollaries. Klout scores are showing up on resumes, for example.