Twitter is becoming the new call center, with customers tweeting to companies to voice their complaints, comments and questions. But in order to get an answer, you’ve got to know how to make your 140-character concerns stand out from the crowd and grab their attention.
It’s not enough to just send out a tweet complaining that your last rental car smelled like old cheese. Whichever company you rented it from probably won’t hear you, and if they do, they’re even less likely to respond.
Although some companies have sophisticated listening posts set up across Twitter to catch any mention of their name or even industry, most don’t.