GE’s First Stab at Virtual Reality Takes You Under Water

Exec sees big opportunity for storytelling

Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the technology. And on Thursday, an executive from GE explained how it wants to create a catalog of content for storytelling using virtual reality.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.