Geotargeted Push Notifications Coming to a Phone Near You

New service combines personalization, time and context for targeting

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Advertisers looking to leverage location to reach consumers are getting a new option.

At the O'Reilly Where Conference in San Francisco today, the Portland, Ore.-based startup Urban Airship is announcing a new service to deliver geotargeted push notifications.

Called Segments, the service marries the company's platform for deploying real-time messages and in-app purchase content with geospatial data amassed by SimpleGeo, a startup acquired by Urban Airship in October.

"We see this as the next natural step in targeted messaging," said CEO Scott Kveton.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in