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Advertisers looking to leverage location to reach consumers are getting a new option.
At the O'Reilly Where Conference in San Francisco today, the Portland, Ore.-based startup Urban Airship is announcing a new service to deliver geotargeted push notifications.
Called Segments, the service marries the company's platform for deploying real-time messages and in-app purchase content with geospatial data amassed by SimpleGeo, a startup acquired by Urban Airship in October.
"We see this as the next natural step in targeted messaging," said CEO Scott Kveton.