General Electric is blasting off on Snapchat.
The industrial giant is sending out fun drawings that depict space travel while hinting at a marketing play that could tie into tomorrow's 45th anniversary of the moon landing. The messages represent its first "snaps"—which is the platform's vernacular for disappearing digital messages—while joining a growing list of brands that use the service to chat with fans.
GE is known for its social-media prowess, active on Instagram, Twitter and Facebook.
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