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General Electric has a new female chief marketing officer, Linda Boff. Boff takes over the role from Beth Comstock, following Comstock's move to GE's first female vice chair at the beginning of September.
Boff, former executive director of global brand marketing at GE, joined the company in 2003. In her new role, Boff, 53, will be responsible for taking charge of the company's digital industrial marketing strategy and continuing to advance the company's brand, among other tasks.