Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
General Electric has a new female chief marketing officer, Linda Boff. Boff takes over the role from Beth Comstock, following Comstock's move to GE's first female vice chair at the beginning of September.