Gen Z Power List: Meet the Brands, Platforms and Creators That Teens Love

From AwesomenessTV to Zendaya, these are the names to know

Photo Illustration: Dianna McDougall; Sources: Getty Images, Payton Hartsell

Move aside, millennials: There’s a new generation for marketers to obsess over. Born between the mid-1990s and early 2000s, Generation Z includes more than 2 billion people worldwide and holds more than $44 billion in annual purchasing power, according to a study from IBM and the National Retail Federation.

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