Gen X YouTubers Stuck in the Past, Finds Google

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Gen X may seem like a forgotten generation between the two larger cohorts of Baby Boomers and Millennials, but it still has an outsized impact on media consumption and online behavior. Last year, Google found that Gen Xers viewed 1.5 billion (with a B!) videos a day on its YouTube subsidiary … and 75 percent of them are watching videos related to nostalgia and the past.

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