A Gelson's Supermarket Decides to Cover Up Serena Williams

The who and why is still unclear

The westside Los Angeles hamlet known as the Pacific Palisades is full of A-list celebrity residents. So why in the world would a Gelson’s Market in the central Village area, a business that currently counts Steven Spielberg and Billy Crystal as regular customers, choose to do this?

That’s a photo taken at the 15424 Sunset Blvd. location this week by regular customer Burt Kearns and subsequently shared on social media. Shielded is the Vanity Fair cover featuring a pregnant and naked Serena Williams, photographed by Annie Leibovitz in the style of the latter’s famous previous cover for the publication featuring Demi Moore.

Fishbowl is in the process of contacting Gelson’s to try and find out more about why this action was taken.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in