GE Healthcare Is Releasing a 30-Minute Documentary on Instagram, a Minute at a Time

The series has amassed more than 250,000 views so far

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While traveling through India, Africa and Southeast Asia, GE Healthcare’s president of sustainable healthcare solutions, Terri Bresenham, wanted to bring awareness and empower the work that women were doing to bring healthcare to their communities.

So, she and her team worked to create a 30-minute documentary called Heroines of Health that tells the story of three such women with an intriguing distribution plan—each day the brand is posting a one-minute clip to Instagram that tells a new part of the story.



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