Gawker’s Outgoing Executive Editor Slams Company's 'Brand Book'

Mission statement to advertisers: 'We go there'

The outgoing executive editor of Gawker Media pulled back the curtain on the gossip website in his long-winded resignation letter, which was, naturally, published on the site.

Tommy Craggs quit following the controversial removal of a gossip item about a Condé Nast executive at the behest of Gawker founder and publisher Nick Denton. In his memo to editorial staffers, Craggs mentioned that one of the "least rewarding" parts of his job was to subject the website's editor in chief, Max Read, who also resigned Monday, to a series of meetings about the company's "brand book," essentially its mission statement to advertisers.

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