Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

AI, CDPs and blockchain get their moment in the Hype Cycle

gartner technology hype cycle illustration
Gartner's Hype Cycle charts the evolution of tech. Getty Images

Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner’s latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption—if they don’t die out first.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.