Gap Runs First Social Campaign for Kids’ Accounts

UGC drives model search for 2015 campaign

It’s back-to-school time, which means moms are already gearing up to take those first-day-of school pictures (which are equally loved and dreaded by social media users nowadays). Gap Kids is looking to capitalize on the expected flood of social photos this year with its first contest devoted to its Pinterest, Twitter and Instagram accounts that were launched earlier this summer.