Gap is backing its “Dream the Future” campaign with a new TikTok challenge, #ShareTheGapDream.
TikTok users are invited to post videos of themselves doing the dance, wearing Gap apparel and sharing a dream, feeling or wish they want to send out to the universe, in one word.
Gap will donate $10 to Boys & Girls Clubs of America for every video posted to TikTok with the hashtag, up to $50,000, through Dec. 31.
TikTok stars who have already participated in #ShareTheGapDream include Ocean Angela, Yvng Homie, Andre Swilley, Maggie Thurmon and Nate Wyatt.
