Gap Kicks Off #ShareTheGapDream TikTok Challenge

$10 for every video through Dec. 31, up to $50,000, will go to Boys & Girls Clubs of America

TikTok users are invited to post videos of themselves doing the dance, wearing Gap apparel Gap/TikTok

Gap is backing its “Dream the Future” campaign with a new TikTok challenge, #ShareTheGapDream.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.