Gap and Other Brands Are Already Using Facebook GIFs

Code-breaker Giphy is hearing from publishers, too

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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying theirs for release shortly, according to sources.

Gap's GIF highlights its Tumblr-based "What's Blue to You" contest while utilizing Facebook's months-old hashtag feature with "#Backtoblue" copy.

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