Gannett Tests Groupon-Like Service

With Groupon growing rapidly thanks to witty writing,  huge savings, and (now defunct) talks with Google, Gannett newspapers are trying to get in on the group coupon trend with a similar offering of their own. By introducing its readers to local advertising partners, Gannett hopes to create a “social shopping” network that harkens to the days (like yesterday, perhaps) when people would clip coupons from newspapers for local goods and services.

Gannett hopes to introduce its Groupon-like service next year but, if Gannett Digital Network general manager Josh Resnik’s interview

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in