Gannett Putting Up Paywalls

Publisher will roll out subscription model to 80 markets this year


Gannett Co. told investors on Wednesday that the company will institute a metered subscription model for the digital version of its newspapers in 80 markets this year. The company has already begun testing the new paywall model in six markets.

Taking a page from The New York Times’ online monetization strategy, Gannett will limit non-subscribers’ digital access to between five and 15 articles per month. The subscription options and pricing available to consumers will vary by market, the company said.

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