Gallup’s Buzzy Social Media Report Appears ‘Deeply Flawed’

2012 called and wants its data back

Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase decisions. The polling company also found that 48 percent of millennial shoppers were uninfluenced by social media.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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