Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase decisions. The polling company also found that 48 percent of millennial shoppers were uninfluenced by social media.
These claims have caused a pretty good media ruckus despite having a methodology that appears flawed on multiple levels. Of all the flags that go up, this is probably the reddest: The social media marketing stats are based on surveys that were performed back in December 2012 and January 2013.