Social Pro Daily

Facebook Video May Be Hot, But Personalization Is the Real Payoff

Opinion: Creative best practices for turning your TV ads into video content that drives impact

A video ad on Facebook will drive much better results if it is targeted to her RoBeDeRo/iStock

By Gabi Peles

September 18, 2017

What actually drives the best outcomes on the world’s largest social media platform?

Gabi Peles
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