The Future Of Television Is Social & Grey’s Anatomy "Gets It"

These days there has been an evident convergence of television and social networking, from social TV apps to integrated social media campaigns. The future of television is definitely social.

These days there has been an evident convergence of television and social networking. First, people started writing and gossiping about the television shows they were watching on Facebook and Twitter; then, social TV apps like Tunerfish, Miso and Yap.TV started popping up, giving fans the ability to start online conversations about their favorite shows, earn fan badges and even take part in branded contests tied to their favorite networks and series; and now we’re even seeing television shows themselves integrate social media into their episodes. Last week Grey’s Anatomy integrated a live Twitter campaign into their episode, providing us with a neat look at how television could become even more social in the future.

I want to start by taking a look at last Thursday’s episode of Grey’s Anatomy, ‘Don’t Deceive Me (Please Don’t Go)’. A major part of the episode revolved around Twitter as Dr. Miranda Bailey starts live-Tweeting her surgeries so that surgical residents from all of the Twitterverse can learn something. The Chief doesn’t know what Twitter is (which accounts for all sorts of childish jokes – “I’m looking on the internet for pictures of Dr. Bailey’s teats”, that sort of thing), but ultimately discovers that Twitter is a fantastic communication tool.