Fullscreen’s Research Finds Gen Z Enjoys Branded Content More than Millennials

Study shows teenagers prefer influencers

Gen Z, comprised of people ages 13-17, tends to accept and engage with both branded and influencer content more than millennials. Getty Images

In lieu of presenting at this year’s NewFronts, Fullscreen opted to provide its clients with multiple rounds of insights and research throughout the year.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.