Fulfillment Special Report: Fulfillment’s Role in Customer-centric Contact Strategies
It’s no secret that it costs considerably less to get a sale from an existing customer than from a prospect. But, according to Comac, a fulfillment company in Milpitas, Calif., customer-centric marketing in the B-to-B world also reduces overall sales costs by improving client retention; enhances profitability by expanding relationships with current clients; and creates new revenue streams via client referrals.
Customer-centric communications require depth of knowledge about your customers both individually and by segment; this data then can be leveraged through technologies that allow direct marketers to tailor contact in offline and online channels.
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