Fulfillment Special Report: Fulfillment’s Role in Customer-centric Contact Strategies

It’s no secret that it costs considerably less to get a sale from an existing customer than from a prospect. But, according to Comac, a fulfillment company in Milpitas, Calif., customer-centric marketing in the B-to-B world also reduces overall sales costs by improving client retention; enhances profitability by expanding relationships with current clients; and creates new revenue streams via client referrals.