FTC's Privacy Guru Named Head of Bureau of Consumer Protection

Appointment signals privacy will continue to be a commission priority


Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of consumer protection.

FTC chairwoman Edith Ramirez announced Rich's appointment today along with six other senior staff appointments.

Since January 2012, Rich was associate director in charge of the division of financial practices. She also served as deputy director of the BCP under David Vladeck, who left his mark on the bureau with a series of high-profile deceptive advertising cases, extracting the largest monetary settlements in recent memory from advertisers such as Reebok and Skechers.

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