FTC's Ohlhausen Favors Privacy Self-Regulation

Commissioner's DAA keynote endears her to ad community

Federal Trade Commissioner Maureen Ohlhausen sees no need for Congress to pass new laws to protect consumer privacy from targeted advertising.

“I do not agree with everything in the FTC’s report that calls for baseline privacy legislation,” Ohlhausen said to about 100 attendees at the Digital Advertising Alliance’s first summit in Washington on Wednesday. In fact, Ohlhausen said she was “amused and frustrated by some of the voices in the [privacy] debate.”

Ohlhausen’s speech was music to the ears of the advertising and marketing organizations, which have been fighting off repeated calls by privacy groups and some policymakers for new privacy laws, especially so-called Do Not Track bills like the one sponsored by Sen.

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