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On Friday, the Federal Trade Commission announced a complaint against—and settlement with—Teami, a marketer of teas and skincare products that the regulator says spread misleading messages across social media, fueled by popular celebrities and influencers.
According to the FTC, Teami promoted “deceptive health claims” and arranged for “endorsements by well-known social media influencers who did not adequately disclose that they were being paid to promote its products.” While some influencers did provide adequate disclosures, at least 10, including rapper Cardi B and singer Jordin Sparks, did not and have received warning letters from the government regulator.
This action marks the first time the FTC has brought legal action against an advertiser using Instagram to promote unsubstantiated health claims, the agency said in a press call Friday morning.
“Social media is full of people peddling so-called detox teas, promising weight loss,” said Andrew Smith, director of the FTC’s Bureau of Consumer Protection, in a...