From ‘U’ to ‘View’: How the Viewer Experience Needs to Go Beyond Video

Opinion: The power of a scene library approach and personalization makes it easier than ever

Brand websites were once clunky and ugly creations. Back in those early, pre-Y2K days of the internet, the web user experience resembled the equivalent of a Yellow Pages directory imported onto a computer screen. Over time, digital marketers and advertisers committed enough resources to develop their websites into sleek, beautiful and intuitive tools.