From Oculus Rift to Rice Krispies, Go Inside Facebook Beach and Instagram's Installation at Cannes
The brands showed off their features
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CANNES, France—Facebook has set up shop along the French Riviera at Cannes this week to help walk marketers through strategies to craft campaigns and talk about all of the platform’s features—which include a bigger focus on live video, virtual reality, Instagram and Messenger.
This year’s theme at Facebook beach is, “Connected, we can create anything.” The activation includes a video booth where attendees can have a live portrait taken by artist Alexa Meade and an area where people can put on an Oculus Rift headset to watch VR case studies about how brands like Gatorade and Airbnb used Facebook and Instagram ads.
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