From Lady Gaga and Bud Light to Tiffany's, Brands Show Live Video Attracts a Crowd

Major marketers reveal impressive data

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Think branded livestreaming is just a fad? Not so fast, say marketers from Tiffany & Co., Bud Light and Jose Cuervo.

For instance, on March 15, Tiffany & Co. digitally broadcasted an event with actress Zosia Mamet, actress, singer and model Zoe Kravitz and Annie Clark, the musician who’s also known at St. Vincent. The one-day activation, which used live-video software and hardware provider Livestream, garnered 4.7 million views in real time.

Livestream as a platform lets clients broadcast via social channels such as Facebook and Twitter while also letting them cut up video into small, snackable clips in real time.

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