From Lady Gaga and Bud Light to Tiffany’s, Brands Show Live Video Attracts a Crowd

Major marketers reveal impressive data

Bud Light scored sweetly with a Lady Gaga livestreaming series of events. Courtesy of W+K
Headshot of Christopher Heine

Think branded livestreaming is just a fad? Not so fast, say marketers from Tiffany & Co., Bud Light and Jose Cuervo.

@Chris_Heine Christopher Heine is a New York-based editor and writer.