Accounts From Lady Gaga and Bud Light to Tiffany’s, Brands Show Live Video Attracts a Crowd Major marketers reveal impressive data Bud Light scored sweetly with a Lady Gaga livestreaming series of events. Courtesy of W+K By Christopher Heine April 25, 2017 Think branded livestreaming is just a fad? Not so fast, say marketers from Tiffany & Co., Bud Light and Jose Cuervo. Christopher Heine @Chris_Heine Christopher Heine is a New York-based editor and writer. Recommended articles