Accounts

From Lady Gaga and Bud Light to Tiffany's, Brands Show Live Video Attracts a Crowd

Major marketers reveal impressive data

Bud Light scored sweetly with a Lady Gaga livestreaming series of events. Courtesy of W+K
Headshot of Christopher Heine
By Christopher Heine

April 25, 2017

Think branded livestreaming is just a fad? Not so fast, say marketers from Tiffany & Co., Bud Light and Jose Cuervo.

Headshot of Christopher Heine

Christopher Heine

Christopher Heine is a New York-based editor and writer.

Recommended articles
Related Articles

Performance Marketing

Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves

By Christopher Heine

Performance Marketing

Here Are 7 Intriguing Digital Marketing Stats From This Week

By Christopher Heine

Convergent TV

Westin Hotels and Dave & Busters Are Turning to Viral Videos When Sports Aren’t on TV

By Christopher Heine

Agencies

Trump’s Twitter Engagement Has Dropped Off Dramatically in His First 100 Days as President

By Christopher Heine

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad