From Interaction to Internet: Gen Z Flips the Sales and Social Script

Opinion: A transaction will no longer be the end of an interaction

When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don’t care. Unlike their grandparents, Gen Zers—people born between 1997 and 2013—don’t view stores as the final stop in the sales process. And unlike their parents, they don’t consider stores merely places to discover and purchase products.