Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.
Starting Sept. 7, and during each Thursday night broadcast through Dec. 20, the snack food company will set up a "Fire Drill Alert" tab on its Facebook page. The first 1,000 visitors to "like" the alert receive free tubes of Stax and qualify for a host of other prizes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in